You can find influencers in all genres. From beauty gurus to sports influencers, there is a social media influencer for everyone — even personal finance. UK finance gurus have always had books and blogs, and now they are taking on social media. But should you be filling your feed with personal finance influencers? Or is this a step too far?

Today, we are diving into this hot money management topic. From what a financial influencer is to the pros and cons of following one, we are here to help you decide if these content creators are right for you. Let’s get started.

What Are Personal Finance Influencers?

Personal finance influences, also known as “finfluencers,” are social media content creators focusing on money-saving tips, investing strategies and other personal finance-related topics.

These influencers are often passionate about financial education and strive to offer free and accessible advice to their audience. Those with experience typically have worked in banking or as a financial advisor. However, financial influencers don’t require experience or education in the field, and many base their advice on their individual learning.

This doesn’t automatically render their advice useless. Many prove you can embrace personal finance without a degree or specialised training. But you should always be careful, as you might come across fakes and scammers.

Where Can You Find Personal Finance Influencers

You can find personal finance influencers across all mainstream social media platforms. This includes Instagram, Twitter, TikTok, Facebook, Linkedin and YouTube.

But be aware that the content found on each platform will differ. For example, financial influencers on TikTok will specialise in short-form content and quick tips. If you want long-form or detailed how-to guides, YouTube is probably your best bet.

Similarly, you will likely find business-oriented content from LinkedIn financial influencers and, in contrast, laidback or beginner content on Instagram.

When deciding which is best for you, consider which platforms you use the most and what type of content you learn best from.

Pros & Cons of Following Personal Finance Influencers

Going to an influencer for financial tips and tricks works for some, but not for everyone. Here are the pros and cons of following personal finance influencers.


  • On-demand financial advice
  • Free and accessible advice
  • Advice for all financial situations (e.g. beginners and experienced)
  • Content in all forms (e.g. videos, blog posts and podcasts)
  • Content on savings, retirement, emergency funds, budgeting and debt


  • Not all influencers have professional experience
  • Some might be offering fake/untrustworthy strategy
  • You are unable to discuss your personal situation

Before you fill your following list with financial influencers, make sure you weigh up the pros and cons. After all, you might want to keep your social media a finance-free place.

Final Thoughts

Personal finance influencers can help you build your financial knowledge without booking a session with a financial advisor. However, you should always think carefully about who you are taking advice from. Some influencers even note that their advice should not be a substitute for professional financial help. When in doubt, working with an expert is always the best option.

Want to learn more about personal finances? Visit the Cash ASAP blog here.